Brisbane Is Entering Its Olympic Decade — Why Investors Should Be Taking Note
By Grant Ryan, Property & Research Director, Ironfish
Across more than two decades in Australia’s property market, I’ve witnessed many booms, slowdowns and structural shifts. Yet one recurring pattern is often overlooked and it has quietly created outsized returns for those who recognised it early.
Cities that host the Olympic Games consistently experience a distinct and significant property market uplift, beginning well before the opening ceremony.
While we saw this growth first-hand in Sydney leading up to the 2000 Summer Olympics, our team commissioned proprietary research across global Olympic host cities over the past 25 years to understand these cycles more deeply:
Our findings revealed that the uplift is not driven by short-term speculation. It’s underpinned by powerful long-term fundamentals:
- Large-scale infrastructure investment
- Accelerated migration and population growth
- Employment and wage gains
- Rising liveability and global visibility
It is, in effect, an economic transformation.