6 min read

Brisbane Is Entering Its Olympic Decade — Why Investors Should Be Taking Note

By Grant Ryan, Property & Research Director, Ironfish

Across more than two decades in Australia’s property market, I’ve witnessed many booms, slowdowns and structural shifts. Yet one recurring pattern is often overlooked and it has quietly created outsized returns for those who recognised it early.

Cities that host the Olympic Games consistently experience a distinct and significant property market uplift, beginning well before the opening ceremony.

While we saw this growth first-hand in Sydney leading up to the 2000 Summer Olympics, our team commissioned proprietary research across global Olympic host cities over the past 25 years to understand these cycles more deeply:

Our findings revealed that the uplift is not driven by short-term speculation. It’s underpinned by powerful long-term fundamentals:

  • Large-scale infrastructure investment
  • Accelerated migration and population growth
  • Employment and wage gains
  • Rising liveability and global visibility

It is, in effect, an economic transformation.

The Early Window

In every cycle we studied, a clear pattern emerges around when the strongest returns occur, well before the Games begin. This is the period when market sentiment has not yet peaked, supply pipelines are constrained, and institutional capital is still preparing to move.

Often, markets wait to see the completion of major investment before confidence builds and it’s at that point that growth tends to accelerate.

Brisbane is now entering this same pre-wave, with July 2025 marking 7 years until the 2032 Games begin.

Billions are being committed across South East Queensland to major transport, cultural and housing precincts.

  • Population growth has surged.
  • Rental markets are under extreme pressure.
  • Wage growth is accelerating.

These are precisely the conditions that have preceded previous Olympic uplift cycles.

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Why This Matters for Our Investors

For many of our clients, busy professionals and business owners. identifying and taking action within this early window can be challenging. It requires interpreting complex data, assessing hundreds of properties, and having the conviction to act before sentiment becomes mainstream.

That’s exactly what our national research team was established to do.
We apply a disciplined, data-led due diligence process, evaluating every property against macroeconomic trends, local fundamentals and long-term performance metrics.

We reject the vast majority of properties we review, selecting only those that meet our strict criteria. Our goal is to help our investors build curated, best-in-class portfolios designed for long-term resilience and peace of mind.

Most importantly, we aim to make it easier for you to understand the market indicators that matter, and to take informed, confident action when the opportunities are strongest.

Looking Ahead

Brisbane is entering a decade of extraordinary transformation and growth.

The government’s response to housing shortages, through new first home buyer incentives introduced on 1 October, is expected to trigger another wave of demand in Brisbane’s sub-$1 million market.

This comes amid an already constrained backdrop, record population inflows, elevated infrastructure spending and sustained rental tightness across South East Queensland, conditions that together are likely to amplify upward pressure on prices.

Importantly, this growth isn’t driven by short-term speculation.
It’s underpinned by long-term fundamentals, and today, there are clear, measurable indicators that allow us to track what’s driving this acceleration with precision.

Start Your Journey

Take the first step towards better results. Book your expert consultation today!

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