How we select properties

Our rigorous due diligence and research process is designed to simplify the property selection process for you, so you can quickly identify a quality property which meets your criteria.

We all know it’s possible to DIY as a property investor. But do you have the confidence to know how to pick an outstanding property in a great location, before it’s even been built? Do you have the time to do the research to find out? Our rigorous due diligence and research process is designed to simplify the property selection process for you, so you can quickly identify a quality property which meets your criteria.

Our property selection process

Selecting the right investment property can be difficult on your own, with so many factors to consider and assess. Our property and research team investigate a range of factors as well as relying on our own ‘off-market’ intel and expertise.

We're looking for...

Developers who share our passion for delivering properties of an exceptional quality
A strong track record of delivering outstanding, and even award-winning properties.
The right type of property for the right area at an affordable price point

Ironfish approved properties

Ready to move in

Our speciality is ‘off-the-plan’: beautiful properties that require no additional effort from you and are ready for your tenant to move in.
Owner-occupier appeal

We want to ensure the property appeals to a high-calibre tenant and a future owner-occupier – consider who will pay a lot more money in future if you decide to sell?
Commitment to quality

We partner exclusively with developers who have a legacy of delivering quality. We’ve been in the market a long time, so we can spot opportunities that others can’t.
Location, location

Two of our overall strategies include ‘infill’ – filling a gap in established suburbs – and ‘urban renewal’ areas. We’re looking for properties that offer value for our buyers in areas that are poised for growth.
A good brand

We know it’s important to work with a range of industry-leading developers – public and private developers with a strong brand reputation.
Detailed research

The key is finding the right development in the right area. We have a rigorous selection process that’s backed by continuing research and market analysis.

Why would we reject a property?

Our brand reputation means we can be highly selective when it comes to choosing which developers we partner with and which properties we recommend to our investors.

In reviewing a development, we’re considering many factors, including location and convenience, comparable pricing, size, fixtures and fittings, view lines, floorplans. And of course the developer: what’s their track record, which builder are they using, what’s their strategy to ensure the development gets off the ground successfully? We typically reject the majority of properties we analyse.

Our brand reputation means we can be highly selective when it comes to choosing which developers we partner with and which properties we recommend to our investors. In reviewing a development, we’re considering many factors, including location and convenience, comparable pricing, size, fixtures and fittings, view lines, floorplans. And of course the developer: what’s their track record, which builder are they using, what’s their strategy to ensure the development gets off the ground successfully? We typically reject the majority of properties we analyse.

Pricing

Does the property represent good value for our buyers? There may be a great developer, architect and builder behind it, but if we believe it's over-valued, we'll reject it.
The floorplan test

Has the property been designed for liveability? If the developer can't tell us where to put the TV or the sofa, we know they don't care much about the buyer or future resident.
Track record

What else has the developer delivered? If they have a poor track record, either in terms of getting the development built, or the quality of the build, we are not interested.

Property types

Apartments, townhouses and house & land packages each have their own distinct advantages. For example, apartments typically offer a stronger rental yield, while houses may achieve better capital growth. Townhouses tend to fall in that happy middle. That’s why we believe there are clear advantages to build a portfolio that contains a mix of different properties in at least more than 1 city. Select a property type below to learn more.

Apartments

An individual unit in a multi-unit dwelling. Apartments tend to offer a more affordable entry point into the market or desirable suburb.

Investing in House & Land

With higher land content and a larger size than a typical apartment or townhouse, a standalone house remains a popular housing choice in Australia.

Investing in a Townhouse

Townhouses bridge the gap for those looking for more space akin to a house, but with the lock up and leave lifestyle of an apartment.

Hear from our community of investors

We like to measure our success by the success of our customers – meet some of your fellow investors who have taken advantage of our property selection process.

Dickson Wong

Occupation

Electrical Engineer

Objective

Buy first property

Portfolio

2 properties

Read more
Mahsa Razdan

Occupation

Retail Assistant

Objective

Invest for the future

Portfolio

2 properties

Read more
Clint Indrele

Occupation

Workplace relations & HR Consultant

Objective

Supplement business and shares income to retire early

Portfolio

2 properties

Read more
Jenny Ng

Occupation

Corporate professional

Objective

Build property portfolio

Portfolio

2 properties

Read more